A company may be in a situation where operations are running still and there is no clear direction for the future of the business. In that case, the best service for business owners and management is to ask good questions, and constructive questioning becomes fruitful. It may be that the management of the company is not in line with its objectives, in which case both the duties of the management and the objectives need to be clarified.

Typically, the sparring of owners and management involves a discussion of the company’s overall strategy, its business, the organization and its responsibilities, leadership, incentives and rewards, and financing. The purpose is to discuss thoughts in a constructive and confidential spirit to create profitable changes. An experienced professional is familiar with best business practices and models for developing the business and monitoring its performance that a company can benefit from and use to achieve profitable growth.